George Mikitarian has led Parrish Medical Center as President/CEO since 2001. He began his tenure with PMC in 1996 as Chief Operating Officer. Dr. Mikitarian is a Fellow of the American College of Healthcare Executives with a Doctorate in Healthcare Administration from the Medical University of South Carolina, a master’s degree in Health Services Administration from Indiana University School of Medicine, and a bachelor’s degree in Health and Physical Education from Bridgewater State College.
Dr. Mikitarian has been awarded several honors, including being named among the Top 100 most powerful people on the Space Coast by Space Coast Business magazine, Citizen of the Year by Florida Today/Gannett, a Junior Achievement Spirit of Achievement recipient, and earned the Boy Scout of America’s Golden Eagle award.
Under his leadership, PMC was one of the nation’s first replacement facilities to be constructed using evidenced-based healing design. Today, PMC is internationally recognized for its healing environment. PMC was voted America’s #1 Healing Hospital by The Baptist Healing Trust (Nashville, Tenn.), for cultivating a culture of loving service for three consecutive years.
Other accomplishments include:
Rated Florida’s safest hospital by Consumer Reports magazine, 2014.
Based on the Centers for Medicare and Medicaid Services (CMS) analysis of quality factors that involved nearly 3,000 hospitals, PMC was ranked:
The No. 1 hospital in Central Florida
America’s No. 5 independent public hospital
In the top 6 percent of all U.S. hospitals
The Leapfrog Group has awarded PMC a Hospital Safety Score of “A” since 2012
JD Powers Distinguished Hospital for Inpatient Experiences Award
HealthGrades Outstanding Patient Experience Award
Gallup Worldwide Great Places to Work Award
Modern Healthcare Magazine’s Top 100 Best Places to Work in Healthcare award
Modern Healthcare Magazine’s Spirit of Excellence Award for Service
Hospital of Choice by the American Alliance of Healthcare Providers
Achieved four Joint Commission disease-specific Gold Seals
Florida’s first to build a Silver LEED certified “green” outpatient center in 2007; it was named LEED Project of the Year by Central Florida Chapter of the U.S. Green Building Council in 2008
Earned United Way of Brevard Chairman’s Circle Award for civic and charitable contributions to the community
Commissioner’s Business Recognition Award from the Florida Education Foundation and Florida Department of Education in honor of outstanding commitment to improving education.
President/Chief Executive Officer Back to Top
Christopher A. McAlpine
Christopher A. McAlpine serves as Senior Vice President, Administration Transformation/CTO. McAlpine received a Bachelor of Arts degree from Allegheny College in Meadville, Penn., and a Juris Doctor from the New England School of Law in Boston, Mass. His educational background also includes a specialty degree in risk management from Northeastern University, Boston, Mass. He has several published articles on topics including medical malpractice, physician recruitment and medical staff relationships.
McAlpine's PMC responsibilities include management of outpatient clinical departments including: Diagnostic Imaging, Rehabilitation Medicine, and Clinical Laboratory. He provides operational oversight for Corporate Compliance and the Exclusive Provider Organization known as Florida Health. Additionally, he is licensed in Risk Management and serves as in-house legal liaison through the Department of Quality/Risk Management.
McAlpine provides leadership and direction for ongoing growth and development of PMC's provider network known under the trade name of Florida Health, as well continued development of Parrish Medical Center's current Intensivist and Hospitalist Programs. He has responsibility for PMC’s Community Health Partnership, a network of approximately 300 psycho-social support agencies, city government and employers.
Mr. McAlpine serves on the boards of the Space Coast Economic Development Commission, the Brevard Symphony, Brevard Healthcare Forum, Hospice St. Francis, Costal Ambulance and the advisory panel of the American Heart Association. He has served as honorary co-chair as well as chair for logistics for the American Cancer Society's North Brevard Relay for Life over the past ten years.
Mr. McAlpine lives in Titusville with his wife, Lisa.
Sr. Vice President
Administration Transformation/CTO Back to Top
Edwin Loftin serves as Vice President of Acute Care Services/CNO at Parrish Medical Center. Parrish Medical Center (PMC) is a 210 bed, independent, not for profit organization located in Titusville, Fl. PMC has been recognized as America’s #1 Healing Hospital for three straight years; 2014 Consumer Reports #1 Safest hospital in Florida, a Platinum performer in the VHA HEN program, maintains 4 Joint Commission Disease Specific Certifications, JD Powers & Associates 2010 Distinguished Hospital for Inpatient Experiences; and Health Grades 2010 Distinguished Hospital for Clinical Excellence and Outstanding Patient Experiences. Loftin is a progressive senior healthcare executive who cultivates a culture of loving care and patient-centered excellence.
Loftin advocates a healing environment that assures “perfect care” and enhances evidence-based nursing care. Under his leadership, the medical center:
Continues to rank among the best in the nation relative to CMS core quality measures, and patient and employee satisfaction, while being Brevard County’s lowest-cost hospital
Maintains “A” rating for patient safety in the Leapfrog Group Hospital Safety Report
Is a member of the Mayo Clinic Care Network
Has facilitated partnerships for clinical programs with University of Central Florida and Eastern Florida State University
Loftin’s community service includes serving as a board member of the Brevard Health Alliance, board chair of the Space Coast Chapter of the American Red Cross as well board member for the Mid-Florida Regional Chapter of the American Red Cross, board member of Brevard County Big Brothers and Big Sisters, and serving as the United Way of Brevard Employee Campaign Manager. Loftin is also a graduate of LEAD Brevard, a leadership and community development organization for Brevard County's business and civic community. He leads and serves on numerous hospital committees focused on process improvement and service excellence.
Loftin earned his Master of Business Administration degree from East Carolina University and his Bachelor of Science Degree in Nursing from Atlantic Christian College in Wilson, North Carolina. He is a fellow of the American College of Healthcare Executives and a member of the American Organization of Nurse Executives.
Loftin is also an invited speaker on both the national and local levels discussing such topics as service excellence and community-centered healing care. Prior to joining Parrish Medical Center in 2007, Mr. Loftin served as vice president of Patient Care Services at Carteret County General Hospital (CGH) in Morehead City, NC.
Mr. Loftin and his wife reside in Titusville.
George Edwin Loftin, Jr. RN, MBA, FACHE
Vice President, Acute Care Services/CNO Back to Top
Natalie Sellers, MS, APR, FACHE, serves as Vice President, Communications, Community & Corporate Services, and Chief Communications Officer.
Ms. Sellers provides the strategic direction for the Parrish Medical Center brand as one of America’s finest healing environments®. Her areas of responsibility include human resources, training and education, process improvement, communications and service excellence for the award-winning 210-bed, acute care healing hospital. She plays an integral role in the development of the medical center’s strategic game plan, which drives quality and safety, service and cost outcomes.
Ms. Sellers earned her Master of Science degree in Managerial Communication from Florida Tech in Melbourne, Fla., and her Bachelor of Arts degree from the University of Central Florida (Orlando). She is Six Sigma certified (green belt), and accredited in Public Relations (APR).
Ms. Sellers has been a featured speaker for brand management and service excellence at the national and local levels. She has been recognized with a number of local and national professional and academic honors, including FPRA’s Public Relations Professional of the Year and LEAD Brevard’s Emerging Leaders 4 Under 40 award.
Ms. Sellers’ civic and professional involvement includes service as past chairman of the board for the Titusville Chamber of Commerce, past-president Florida Public Relations Association (Space Coast Chapter), Space Coast Economic Development Commission board of directors, Florida Society of Public Relations and Marketing board of directors, United Way of Brevard board of directors and nominating committee, Brevard Council of Chambers, Juvenile Diabetes Research Foundation, American Heart Association, and Florida Hospital Association, among others.
Ms. Sellers, her husband and two children reside in North Brevard.
MS, APR, FACHE
Vice President, Communications, Community & Corporate Services/CCO Back to Top
Jeremy S. Bradford
Jeremy Bradford serves as Vice President of Operations. Mr. Bradford has 15 years of advance healthcare experience with a proven track record in operational and service excellence.
Mr. Bradford is responsible for the strategic and operational leadership of designated departments, programs, and services for the medical center and the Parrish Healthcare Center at Port St. John, including Home Care, Rehabilitation Care and other subacute care services, Cancer Care, and Support Services. His role also involves the continued growth and development of services to meet the health needs of the Brevard community today and in the future.
Prior to joining PMC, Mr. Bradford held leadership positions with Owensboro Health, Kentucky; Hospice of Western Kentucky, Kentucky; and Wells Health System, Inc., Kentucky.
Mr. Bradford has a Bachelor of Science in Health Care Administration degree with a minor in Business Administration, and a Master of Business Administration degree. He is a member of the American College of Healthcare Executives and the Florida Hospital Association, and has been a member of the National Hospice and Palliative Care Organization. Throughout his career, Mr. Bradford has maintained leadership positions with a number of civic and charitable organizations, such as United Way, Junior Achievement, various chambers of commerce, and Rotary.
Jeremy S. Bradford
Vice President, Operations Back to Top